How Honda Helps: "Into the Unkown" short film
As a company devoted to the
advancement of human mobility, Honda's innovative research and
development efforts during the past decade have yielded such diverse
outcomes as humanoid robotics, walking assistance devices, Honda Jet,
fuel cell electric vehicle technology, thin film solar cells, increased
rice crop yields and functional nano-materials - in addition to the
design and development of automobiles, motorcycles, and power equipment
products. Based on its belief in the value of technology to address the
needs of society, it is Honda's mission to develop products that
anticipate and satisfy the evolving needs of its customers while meeting
society's demand for cleaner, safer, more efficient and sustainable
means of transportation and human
mobility
As part of the
"DREAM THE
IMPOSSIBLE" Documentary Series, Honda will
debut its seventh short-film documentary, "Into the
Unknown," at http://dreams.honda.com on Sunday, Nov. 7. That evening, a 90-second
trailer for the new short-film documentary will air during the premiere
of National Geographic Channel's "Great Migrations," an epic miniseries
event that takes viewers around the world on the arduous journeys
millions of animals undertake to ensure the survival of their species.
The
"DREAM THE
IMPOSSIBLE" Documentary Series is intended
to speak to the hearts and minds of consumers by revealing stories of
Honda's corporate philosophy at work through an intimate multimedia,
interactive website. "Our latest 'DREAM THE IMPOSSIBLE'
film explores some of Honda's most amazing R&D
ventures?brain-machine interface, robotics, advanced safety
technology?but at the heart of the film is the idea that society has
made its greatest advances thanks to the efforts of a few pioneering
explorers, inventors and thinkers who were brave enough to make the leap
into the unknown," said writer and producer Todd Carey of
RPA.
"Honda's 'Power of Dreams'
marketing spotlights human stories of perseverance, including our
long-standing engineering commitment to develop cleaner forms of
mobility," said Barbara Ponce, manager of corporate advertising for
American Honda Motor Co., Inc. "Our corporate film series naturally
aligns with the compelling 'Great Migrations'' themes of resolve and
ingenuity. The inspiring content and cutting-edge caliber of 'Great
Migrations' parallels the uplifting stories and cinematic quality of our
'DREAM THE IMPOSSIBLE' Documentary
Series."