• Sales: 866 900-8854
  • Service: 800 352-1859
  • Parts: 800 336-8116

3330 Broadway Directions Oakland, CA 94611

Honda News

We are privileged to share with you the latest and greatest in all-things Honda!  Below you will find some fun and interesting Honda facts and news.  If you have a great Honda story you'd like to share with us, please contact Cole Weeks  at (510) 420-9286 or hco@pscauto.com!

Look for this SuperBowl Sunday!


Auto World News - 

december 27, 2016


The 2017 Honda CR-V and 2017 Honda Civic are officially on the list of the best-selling cars in the U.S. this 2016. There's a lot to celebrate as Honda also surpassed the barrier of 100 million units of manufactured cars. This is a valuable achievement that not many manufacturers are capable of.

Honda's Brief History

In 2017 Honda will celebrate 70 years since its founding in 1947. It was established as a manufacturer of motorcycles at first and it was not until 1963 that it produced its first car. This week, the automobile division of the Japanese brand has produced more than 100 million units, according to CarMagazine.

The first models of Honda were the light truck T360 and sporting S500. It was not until 1964 that it established its first production plant exclusively for cars, the Sayama, in the province of Saitama, which premiered with a new model, The S600 roadster.

Today, the current range of Honda includes specific car models for different segments and are distributed accross the globe. Best-selling sedans such as the Accord and Civic are available as well as crossovers such as the CR-V and HR-V.

2017 Honda Civic Shines

With a little more than a week left in 2016, the 2017 Honda Civic was the best selling retail car in North America of any size, according to TorqueNews. It also achieved its best sales record in 44 years, thanks to the reinvented Civic, which is one of our most-read topics here in AutoWorldNews.

The 2017 Honda Civic arrives with a new aesthetic, more interconnectivity on board, improved dynamics and, above all, new security systems. Both the 2017 Honda Civic Sedan and Hatchback also feature a new, sportier design on the front, with new optics and integrated daytime running lights, as well as a new front bumper.

2017 Honda CR-V Tops Competitive Segment

Second only to pickup trucks, the crossover and SUV segment is the hottest and most competitive sales segment in the US. The 2017 Honda CR-V tops this segment, according to TorqueNews.

The 2017 Honda CR-V hits the mark with exceptional utility, decent drive and ride dynamics, with an attractive price point. It launches a series of improvements in perceived quality inside as well, with more space for occupants, a full battery of safety assistants and driving aids.

A new engine turbo for the 2017 Honda CR-V was inherited directly from the Honda Civic. It has a four - cylinder engine naturally aspirated with a capacity of 2.4 liter, and offers 184 hp and 244 Nm of maximum torque.



Honda Accord Takes Early Lead as America's Most Popular Car in 2014 Based on Retail Registrations

Accord leads all passenger cars in retail new-vehicle registrations to individual car buyers for first three months of 2014
Accord, Civic, CR-V and Odyssey are #1 in segment in retail new-vehicle registrations 

TORRANCE, Calif., May 22, 2014 - Accord is leading in the effort to repeat its 2013 performance as the most popular new car with individual American car buyers. Through the first three months of 2014, four of Honda's five top-selling models - Accord, Civic, CR-V and Odyssey - each led their segments in retail registrations for the first quarter of 2014, according to a Honda analysis of new vehicle registration data from IHS Automotive.

These same four Honda models earned top retail registrations status for the full year in 2013, with Accord earning the title of America's most popular car based on retail registrations, and Civic and CR-V achieving both retail and outright best-selling status in their respective segments.

"We're thrilled to be leading the pack in the first lap around the track in 2014," said Jeff Conrad, senior vice president and general manager of the Honda Division. "In a business environment marked by intense competition and heavy incentives, we want to thank our Honda customers for the trust they continue to place in our products."

Highlights for the Honda brand in the first quarter of 2014 include:

Excluding full-size pickups, the Accord, Civic and CR-V held three of the top five slots - first, third and fourth, respectively - in registrations among individual car buyers in the first quarter of 2014. 

The Accord, with retail registrations totaling 78,355 units through March, maintained a narrow lead of less than 1,000 units over its nearest competitor. Retail registrations accounted for 98.4 percent of all Accord registrations for the period, according to Honda analysis of IHS Automotive registration data. 

Civic retail registrations of 70,677 units led all small cars, beating the closest segment competitor by more than 10,000 units.
CR-V retail registrations rose 3.9 percent to 67,773 units compared to the first quarter last year, giving CR-V a more than 7,000-unit lead over the #2 selling vehicle in the segment. 

Odyssey retail registrations of 27,748 units made it the top choice among retail minivan customers. 

About Honda 

Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z, Insight and FCX Clarity passenger cars along with the Pilot, Odyssey and CR-V sport-utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda has the highest brand fuel economy1, the most top safety-rated2 vehicles and the longest-lasting cars3 of any mainstream automotive brand in America. Honda also has been producing automobiles in America for more than 30 years and currently operates 15 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda and Acura vehicles sold in U.S. were made in North America, using domestic and globally sourced parts.

1.Based on model year 2012 fuel economy data from the U.S. Environmental Protection Agency and its report: "Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013."

2.Based on the number of models by automotive brand that earn a TOP SAFETY PICK or TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety for model year 2014.

3.Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.

View release on hondanews.com


Have you seen our new Service Shuttles around town?

Check out our New 2012 Odyssey EX-L Shuttle Vans!



Drop your vehicle off after 4pm for your next day appointment and and receive an additional 10% discount off non-discounted specials.

Hockey Champion Scott Niedermayer Drives an Eco-Friendly Honda!

Honda delivered the FCX Clarity Fuel Cell Electric Vehicle to 2010 Canadian Olympic Hockey Team Captain Scott Niedermayer of the Anaheim Ducks. The four-time Stanley Cup champion and environmentalist is the first professional athlete to lease Honda's zero-emissions vehicle.

See photos of all our hybrid vehicles and learn more about our the Bay Area's very first Green Center right here at Honda of Oakland! It's our dedication to all things eco-friendly. We took a historic Oakland building on Auto Row and turned it into the first environmentally friendly showroom showcasing the Civic Hybrid, Natural Gas Civic, Insight, and the all-new CR-Z!
Learn more about our Green Center here: 

How Honda Helps: "Into the Unkown" short film

   As a company devoted to the advancement of human mobility, Honda's innovative research and development efforts during the past decade have yielded such diverse outcomes as humanoid robotics, walking assistance devices, Honda Jet, fuel cell electric vehicle technology, thin film solar cells, increased rice crop yields and functional nano-materials - in addition to the design and development of automobiles, motorcycles, and power equipment products. Based on its belief in the value of technology to address the needs of society, it is Honda's mission to develop products that anticipate and satisfy the evolving needs of its customers while meeting society's demand for cleaner, safer, more efficient and sustainable means of transportation and human mobility

   As part of the "DREAM THE IMPOSSIBLE" Documentary Series, Honda will debut its seventh short-film documentary, "Into the Unknown," at http://dreams.honda.com on Sunday, Nov. 7. That evening, a 90-second trailer for the new short-film documentary will air during the premiere of National Geographic Channel's "Great Migrations," an epic miniseries event that takes viewers around the world on the arduous journeys millions of animals undertake to ensure the survival of their species.
The "DREAM THE IMPOSSIBLE" Documentary Series is intended to speak to the hearts and minds of consumers by revealing stories of Honda's corporate philosophy at work through an intimate multimedia, interactive website. "Our latest 'DREAM THE IMPOSSIBLE' film explores some of Honda's most amazing R&D ventures?brain-machine interface, robotics, advanced safety technology?but at the heart of the film is the idea that society has made its greatest advances thanks to the efforts of a few pioneering explorers, inventors and thinkers who were brave enough to make the leap into the unknown," said writer and producer Todd Carey of RPA.

   "Honda's 'Power of Dreams' marketing spotlights human stories of perseverance, including our long-standing engineering commitment to develop cleaner forms of mobility," said Barbara Ponce, manager of corporate advertising for American Honda Motor Co., Inc. "Our corporate film series naturally aligns with the compelling 'Great Migrations'' themes of resolve and ingenuity. The inspiring content and cutting-edge caliber of 'Great Migrations' parallels the uplifting stories and cinematic quality of our 'DREAM THE IMPOSSIBLE' Documentary Series."

The all-new 2013 Honda Odyssey is the ultimate minivan reinvented, re-energized and evolved. With its modern styling, spacious interior, and high-tech features, the new Odyssey almost demands a new category. Although it carries up to 8 passengers, there's nothing "minivan" about the Odyssey's efficient-yet-sporty performance, available 10-way power adjustable leather-trimmed front seating, authoritative acceleration and all the thoughtful engineering you'd expect from a Honda.

Of course, the new Odyssey pushes the tech envelope further with available features like a 16.2-inch dual-view-capable ultra-wide DVD Rear Entertainment System with HDMI input, and a premium audio system with 12 speakers. Everything is gracefully held together by a lattice of user-friendliness and simplicity-just load it with family and friends, gear up, and go.
New & Notable

College ends, perks begin.
Post-college life has more benefits than you might expect. No more midterms, no more finals, no more worrying about your GPA, and a sweet deal from Honda Financial ServicesSM. In honor of your achievement, HFS presents the Honda Graduate Program, which can help you get a car with flexible and competitive financing for qualifying college grads.

New Odyssey Model Features
The Odyssey Concept has made its debut. Now you can take a look at a few innovations inside the production model. 

Civic GX named "America's Greenest Vehicle"
The Civic GX Natural Gas Vehicle (NGV) was named "Greenest Vehicle" for the seventh straight year by the American Council for an Energy Efficient Economy (ACEEE).


Honda of Oakland

3330 Broadway
Directions Oakland, CA 94611

  • Sales: 866 900-8854
  • Service: 800 352-1859
  • Parts: 800 336-8116


  • Monday 9:00am-8:00pm
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